Ask Jakks Q&A With Craig Drobis – September 2016

Ask Jakks Q&A With Craig Drobis – September 2016



Craig Drobis is the SVP of Marketing for boys action figures and collectors for Jakks Pacific following Scott Neitlich’s departure. Craig will be answering your questions moving forward for all Ask Jakks submissions. ToyHypeUSA will be sending him monthly questions and we will have your answers back on or around the 1st of each month. Send us your questions to [email protected] by September 28th.

1. With the near endless cast of second tier and third tier characters in the Legend of Zelda series, can we please get more of them in the World of Nintendo line?

Yes, we like the fact that Legend of Zelda is not only the one of the top Nintendo franchises, but also has a great depth of characters to play with.  The World of Nintendo universe as a whole has a lot of great content and characters for us to present.  We do have to pick and choose the characters carefully because sometimes a slower selling character can prevent new ones from getting to retail shelves.  That said, Legend of Zelda is a focus for us and with a new game on the horizon, there will be more great product to come.

2. How many Star Wars: Rogue One Big Figs is Jakks planning right now as part of the first wave, and when might we hear of an official reveal? Some of these have already been leaked on the net. From what i’ve seen, these are going to be great.

The  first wave of 4 figures was unveiled on September 1 and will be available for sale on September 30.  Jyn Erso, K-2SO, the Death Trooper, and a Stormtrooper are in the mix.  We hope everyone also saw Lucas’ Go Rogue” promotion announcement where fans are encouraged to create their one Rogue One videos using toy products.  We have a nice balance of good and bad guys in wave one for people to use.  Good luck to all that enter.

3. Any plans to expand your license with DC Comics?

If you  mean to add more characters in the 20″ scale, yes that is the plan.  More new figures are on the horizon.

4. Are you planning a DC Comics Cyborg, and other Justice League Big Fig characters anytime soon?

The Justice League movie in November 2017 looks awesome from the first trailer and we are very excited to have even more JL characters to work with.  Look for announcements in the future, but it is a little early at this point.  We are still in the asset gathering and early development process.

5. Since loosing WWE to Mattel, have you gone after any other sports oriented entertainment properties?

Well, we have started working with WWE again and product first started reached shelves a few months ago.  We have some great dress up products, including an assortment of foam Money in the Bank briefcase with shirt and foam ladder with shirt which are available now.  There is also dress up muscle shirts and masks available now as well.  More is coming this year and into 2017.  There is an especially awesome dress up item for adults coming this Fall which we will have some details about soon.  Needless to say, you are going to want to know where your closest Toys R Us is in November.

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