Ask Jakks Q&A With Craig Drobis – January 2017

Ask Jakks Q&A With Craig Drobis – January 2017



Craig Drobis is the SVP of Marketing for boys action figures and collectors for Jakks Pacific. Craig will be answering your questions moving forward for all Ask Jakks submissions. ToyHypeUSA will be sending him monthly questions and we will have your answers back on or around the beginning of each month. Send us your questions to [email protected] by December 28th.

1. The 20″ DC comics classic heroes have paid homage to the Super Powers line. Any chance we will see some of the villains being made?

Joker and Harley Quinn are the two we have done so far.  We don’t have any immediate plans for more, as we working on Justice League Movie and Justice League Action series as well.  The good thing is that we have a ton of great characters and content to work with.  When we do go villain, who would you suggest we do next?

2. What are the chances of Batman: The Animated Series and The New Batman Adventures animated series figures for 2017?

Justice League Action will be the animate series of focus for 2017.

3. The battle droids seen in Episodes I through III, Clone Wars, and Rebels could make great additions to the Big Figs line considering these are army builders and have been seen with alternate paint deco. Is that anyway these might see release anytime soon?

Depending on what they are,  droids can get a little tricky for us.  As you can see from R2-D2 and BB-8, their shape doesn’t lend themselves well to our scale.  Our licensing agreements are for figures in certain sizes.  When a figure isn’t upright and in more human form, they can get very wide which drives up the cost and creates some challenges in fitting them on retail shelves.  K2SO on the other hand, fits our model well and looks great.  With all the great new movies which started with the Force Awakens last year and is continuing with Rogue One and beyond, there is a lot of forward looking characters for us to work on.

4. Are there any plans for Big Figs based on the upcoming Wonder Woman and justice League films for 2017? Will these make a debut at NYTF?

Yes to both and we are working with the studio on the roll out plan.  I would expect to debut Wonder Woman and hopefully product from both films.  We have updated the sculpt for Wonder Woman, so it will  be different than what was in the BvS offering this year.  She looks great.

5. Are there any new 6″ Warcraft figures and 4″ Nintendo figures planned for 2017?

Everything in the Warcraft line has been introduced at this point.  Nintendo on the other hand has lots of newness across the line.  We are looking forward to a big year with the recent launch of Mario Run and the Spring launch of the Switch which should bring with it lots of new games.  We know that some collectors have been frustrated with our announcements and the gaps between when them and when product has arrived to shelf.  We and Jakks need to go better at timing these events so the gap is not too large.  Needless to say, with what we are expecting to be a huge year for Nintendo, we are preparing to deliver a lot of product the fans of all ages will love.

About Author