Todd McFarlane revealed with an interview with IGN that McFarlane Toy will be bringing back Movie Maniacs and Tortured Souls, which are two of the companies most iconic toy lines in their history. In addition, fans can also look forward to additional Spawn figures and a Twisted Fairy Tales line.
McFarlane Toys is also looking to sell directly to the costumer, as retail space has become more competitive and limited following the downfall of Toys “R” Us (which they are looking for a comeback this holiday season). From this, it sounds like McFarlane will open their own online storefront similar to what other toy companies have done.
“We live in a brave new world now where you can go literally from production to the consumer, right? You can cut out all the middle men and we’re seeing that with Kickstarters and people doing direct, you know, dot com,” McFarlane said. “So what we’re gonna do is, when we started McFarlane Toys twenty-plus years ago, we were built on the detailed stuff, doing all these cool monsters and all this sort of wicked stuff. Unfortunately, the stores we were selling to at that point, like Tower Records and Suncoast and Babbage’s and KB Toys, and all these other ones, they’ve all fallen to the wayside.”
“So we end up having to follow the game plan of the Fortune 500 companies and having to do big brands. But we’re gonna just start selling more just direct to the consumer.”
“So we’re gonna go back to our origins and we’re gonna go, hey, for all you people who like Tortured Souls? There’s gonna be more. For all you people who like some of the Movie Maniacs? There’s gonna be more. But even the new — the stuff we just created, like Dragons? More. Spawn? More. Twisted Tales? More.”
Movie Maniacs was a series of detailed figurines of various popular genre movie characters, such as The Crow’s Eric Draven or horror icons like Freddy Krueger and Leatherface, that came in a range of sizes and were first sold in the late 1990s. Tortured Souls was a toy line from the early 2000s invented by horror author Clive Barker, featuring six action figures accompanied by a novelette penned by Barker.
Movie Maniacs ran until