Over the years, some individuals and small companies have taken advantage of the Transformers brand and offered counterfeit toys and products in China. Hasbro has one a case to defend the brand, and the outcome is a right step forward to stop the theft going on overseas. Transformers fans are well aware of these products, including all of the third-party toys being sold from a variety of small companies, which is now just too many to count and sometimes it’s hard to tell what is a knock off and what is the real product made from Takara-Tomy or Hasbro themselves. This court ruling favors Hasbro, and shut down some of the theft going on.
Transformers products are available on Entertainment Earth, BigBadToyStore and Megalopolis: City Of Collectibles
Full press release is below:
PAWTUCKET, R.I.—December 20, 2018– The Chinese court in Dongguan city of Guangdong Province has issued a judgment favorable to Hasbro, Inc. (NASDAQ: HAS) in a criminal case involving counterfeit TRANSFORMERS products.
Hasbro initiated an administrative raid action in 2017, which was transferred to the Public Security Bureau (PSB) due to the volume of counterfeit product and seriousness of the case. After a thorough investigation, three separate defendants, including two individuals and one corporate defendant, were found guilty of counterfeiting Hasbro’s trademarks and fined by the court, and the two individuals were sentenced to jail time. Thousands of counterfeit TRANSFORMERS products were confiscated and destroyed.
With strong support from various Chinese authorities, Hasbro has initiated many actions to enforce its intellectual property rights in China, and this is the latest of several criminal judgments involving counterfeit Hasbro products issued by Chinese courts in recent years.
“We take the protection of our intellectual property very seriously, and we will continue to investigate and pursue those who infringe on our rights,” said Tarrant Sibley, Hasbro’s Chief Legal Officer. “We are pleased with the ruling in this case, and will continue to vigorously enforce our intellectual property rights to combat the manufacturing and distribution of counterfeit products.”