Hasbro – Transformers 35th Anniversary PR Box Review

Hasbro – Transformers 35th Anniversary PR Box Review


For the 35th Anniversary of Transformers, Hasbro sent along a new PR box filled with an assortment of toys from a variety of Transformers lines currently on store shelves and online. This box comes packed with products from Transformers Studio Series, Transformers War For Cybertron: Siege, Transformers Bot Bots, Transformers Cyberverse, and Transformers Bumblebee Movie.

Thank you to Hasbro for sending along this Transformers 35th Anniversary PR box for review.

Availability: 2019

The packaging measures roughly 26 1/2″x 6″ x 6″, and features nicely done artwork of characters including Optimus Prime, Bumblebee, Grimlock, Wheeljack, Megatron, Soundwave, Shockwave and others, images of Optimus Prime and Megatron on the sides, and the figures are carefully stored in compartments that are shown once the cover is removed. Unlike previous PR packages, this one has a secret message hidden in a secret compartment on the packaging itself, where you have to go to the official Transformers page from Hasbro and decode the message. The language is in Cybertronian, and once you decode it, it reads RUBBLE. Once this is done, you unlock a look of the comic covers from IDW Transformers #1 and every page in that issue.


Each of the figures are carefully displayed as shown once the cover is slipped off, and you get a look at everything inside, which is an assortment of many different Transformers lines currently on the market. In addition, the instructions of how to decode the message as stated above is on the included sheet.


The largest offering in this box is the Transformers Cyberverse Optimus Prime figure that features a Matrix mega sho, where the Matrix of Leadership is stored inside his chest. The figure is geared towards the kids line as it only has 11 steps to transform him to robot to truck mode. Megatron is also shown on the back of the box and is also available now.


Oddly enough, there are no Megatron figures inside this box considering that it’s a 35th Anniversary box celebrating the Transformers. There is however a second Optimus Prime figure in the Bumblebee Movie Studio Series. Hasbro has really been doing a great job on their new movie figures line, and what sets this Optimus Prime figure apart is that he comes with a backdrop for photography and display purposes, which is just amazing. The attention to detail on the sculpt on the figure itself almost looks realistic. Since this figure is geared more towards adults, it has 35 steps to transform him to robot and vehicle mode.



The inclusion of Soundwave and his cassettes Lasterbeak and Ravage in this box is truly a gift, and these figures are from their Transformers War for Cybertron: Siege line. This line is a start of a new trilogy of figures that takes off where Power of the Primes left off, and has just as much detail as the movie figure line as shown above. Soundwave is geared towards his classic G1 look in robot mode, including a cassette compartment in his chest, and transforms into a space ship rather than a cassette player as he did in the 1980’s. Ravage and Laserbeak can transform from beast modes into cassettes, and can be stored inside Soundwave’s chest, or on his shoulders as shown on the back of the package.


Moving back into the kids line, Grimlock is part of the Transformers Cyberverse line, and has 14 steps to transform him to robot to dinosaur mode. This figure has a rocket roar feature and can breath out a fireball with flames on his back, which is something he could not do back in the 80’s. The figure does not come with any accessories such as his Energon sword, and has 14 steps of transformation.


This Bumblebee Movie figure is packaged similar to the Transformers Cyberverse line, which is also a kids line with Bumblebee featuring 9 steps of transformation. Bumblebee has less detail than the adult version, and comes with the Energon engine that can be manually placed in vehicle mode. As decent as the figure is, the vehicle mode is probably the best of the two modes as its a throwback to the 1984 Bug.



We’ve covered BotBots in detail, including Series 1, and Series 2, which are available now. These are something like Food Fighters that can transform, but its not just food, it’s everything from everyday objects including pencils, musical instruments, food containers and so much more as specified in both of those other reviews. What was sent out here are additional sets from Series 2, including one of the multipacks and blind bubbles.

Overall, It’s a great time to be collecting Transformers toys as Hasbro has something for everyone currently on the market. The adult collectors get there high-end toys such as the movie line and Transformers War for Cybertron: Siege, and the kids get there own unique toys such as Transformers Cyberverse and BotBots. Depending on what you like, you should at least be collecting something that’s currently being offered.

Look for a further in-depth review of some of the adult targeted toys in this box set coming soon.

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Categories: Toy Reviews, Transformers

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