Hasbro & Amazon’s Toyland Store Comes To New York City – December 8-10th, 2023


Today, Hasbro announced that it’s bringing their official Amazon Toyland store to life through a FREE holiday pop-up event in New York City!  The special three-day event will feature fun-filled holiday-themed activities, such as a Santa Claus photo opp and letter writing station, Hasbro character meet-and-greets, giveaways and more. Families can also look forward to a stunning toy case of Hasbro’s top holiday toys now available at the Toyland store, featuring fan-favorite brands, TRANSFORMERS, PEPPA PIG, PLAY-DOH, NERF, FURBY, TWISTER, PJ MASKS and BABY ALIVE, along with premier collaboration brands STAR WARS and MARVEL from The Walt Disney Company, plus more.

You can check out Amazon Toyland by clicking HERE!

Hasbro action figures and collectibles can also be found at Entertainment EarthBigBadToyStoreZavvi UKZavvi U.S./Canada, GameStop, and Amazon.

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NEW YORK –– NOVEMBER 29, 2023 –– Today, Hasbro, a leading toy and game company, in collaboration with Amazon announced a free pop-up event in New York City to help families kick-off the enchanting holiday celebrations alongside their favorite Hasbro brands and characters. Showcasing a diverse selection of Hasbro’s top holiday toys now available in Amazon’s store (Hasbro Toyland), the special event will feature fun-filled holiday-themed activities, photo opportunities, product displays and more. The three-day event will take place on Friday, December 8 through Sunday, December 10, from 11 a.m. – 3 p.m. in New York, NY, on the High Line (between 15th St. and 16th St.).

At Hasbro’s Holiday Pop-Up Event, parents and kids can look forward to the following FREE activities:

  • Hasbro Product Showcase: Throughout the event will be dazzling toy displays of Hasbro’s hottest selections from TRANSFORMERS, PEPPA PIG, PLAY-DOH, NERF, FURBY and TWISTER, along with premier collaboration brandsSTAR WARS and MARVEL from The Walt Disney Company, plus many more beloved brands. For quick and convenient order access, shoppable QR codes will be placed throughout the venue so attendees can order items directly from Amazon’s store. Prime members can enjoy fast, free delivery.
  • Photo Opps with Santa Claus and Hasbro Characters: Bring home the memories right away by capturing a special photo with Santa Claus and Hasbro’s iconic characters from MY LITTLE PONY, PEPPA PIG and PJ MASKS that you can take home in a special acrylic photo frame (while supplies last).
  • Santa Claus Letter Writing Station: A dedicated area will be on-site giving kids the opportunity to craft handwritten letters for Santa that they can personally send to the North Pole.

Giveaways & Snacks: In addition to kid-favorite giveaways like sticker sheets and coloring sheets, eventgoers can stop by the giveaway wheel to spin and receive surprise and delight items. The special holiday experience will also treat families to complimentary snacks and drinks (on a first come, first served basis, as supplies last).