IamElemental was successfully funded with Kickstarter back in 2014 and is the first toy company to offer action figures targeted towards Girls, using the Periodic Table and giving their characters super powers, such as Creativity, Ingenuity, Curiosity, Logic, Exploration, Mastery, Oblivion and more. While no new action figures are coming in 2026 due to what’s going on with the world, they are staying afloat with Tote Bags and a few other products this year. Make sure to support smaller companies as well, and buy some action figures, travel pouches and more from them while you’re there!
IAmElemental products can be found on the IamElemental Store.
IAmElemental has grown from a successful 2014 Kickstarter launch into a 2017 and 2018 Toy Industry Association Toy of the Year finalist. The startup’s female action figures are based on a series of character traits called “The Elements of Power”; as the company’s Chief Elemental Officer Julie Kerwin says, “All the Superpowers you could ever want or need are already inside of you.”
The company’s Series 1/Courage figures, modeled on Joan of Arc, represent Bravery, Honesty, Fear, Enthusiasm, Energy, Industry and Persistence. Series 2/Wisdom, with ancient Alexandrian STEM pioneer Hypatia as the muse, includes Creativity, Ingenuity, Curiosity, Logic, Exploration, Mastery and Oblivion.
The powerful and positive lessons of IAmElemental’s 4” and 6.5” fully articulated action figures come to life in the company’s three books for young children: