Ask Jakks Pacific Q&A With Craig Drobis – February 2018




Craig Drobis is the SVP of Marketing for boys action figures and collectors for Jakks Pacific. Craig will be answering your questions for all Ask Jakks submissions. ToyHypeUSA will be sending him monthly questions and we will have your answers back on or around the beginning of each month. Send us your questions to [email protected] by February 26th.

Jakks Pacific products can be ordered on Entertainment EarthBigBadToyStore and

1. There hasn’t been any new big figs coming out for Power Rangers. Are there any plans for new big figs? I am sure a set of the original Mighty Morphiin Power Rangers with blade blaster or blades would peek fans interest.

The Mighty Morphin Power Rangers big figs would have been awesome and we looked at that option for a long time.  Unfortunately we decided to not move forward with them and the movie based big figs are the last in our Power Rangers offering.

2. Will Jakks considering giving the big figs an upgrade and use ball joints for neck area instead of a cut joint?

We are definitely always looking for ways to improve the big figs.  One of our key points of difference of course is that we are able to deliver a great looking, great sculpted figure at a very reasonable price of $19.99 suggested retail price.  To maintain that price and value, we have to make some concessions and articulation has typically been where we have done that.  The question I would ask is what are the features you wish a great looking, 20″ scale figure should have and what do you think is a reasonable price to pay for it. We know there are competitive items out there of similar scale for anywhere from $80 to $300 or more.  Because we want to maintain our value position and sell to major toy retailers, what do you think is a reasonable price you would expect to pay and be happy with your purchase?

3. Will Jakks considering a variant for Batman big fig using the same body but with a Bruce Wayne head with a hanging cowl at the back?

That’s a really good idea and we are always looking for good variant ideas.  Keep them coming.  We will definitely consider them.

4. Hi there, I wanted to ask Jakks “Is there a chance we might could see more figures added to the 20 inch line for the World of Nintendo characters? Or has that specific part of the line come to an end?”

At this time, the Mario and Link figures we have produced are the only ones in the big figs scale.  We have tried a few different options and I won’t even tease you by telling you the model on my shelf we have wanted to do but just haven’t found the retail partner ready to run with it.  That said, Mario is always the top selling character across all the items in the line which is why it is still available at Toys R Us and elsewhere.

5. A “deluxe” Justice League movie BigFig of “Tactical Suit” Batman with various accessories has been spotted in stores – are there any other Justice League movie “deluxe” releases planned? For example, could a Wonder Woman BigFig be re-released with her cloak AND the sword and shield that was sculpted (but never released)?

Yes, the Tactical Suit Batman with the extra accessories is available at Target and we did do a Wonder Woman version at Walmart last summer in the movie time frame with the cloak and a lasso.  However we did not end up being able to make the sword and shield.