NECA Toys & Target Announce Haulathon Global Collector’s Event


NECA Toys and Target announced a new collaboration that kicks off on March 18th, and will be announcing new products and pre-orders for a four week period. A press release is below:

HILLSIDE, N.Y., February 19, 2022 – NECA (National Entertainment Collectibles Association) and Target Corporation are proud to announce Haulathon, the first of its kind global collectors event featuring the best in exclusive figures and never before seen collectibles from NECA, Kidrobot, Chia Pet and more. This four-week one-of-a-kind global collaboration between NECA and Target Corporation begins March 18 and will be available at Target within the US and internationally at Haulathon. New products will be available to purchase online every Friday at 8:00am CST.

Haulathon product includes figures and merchandise featuring the Teenage Mutant Ninja Turtles, Back to the Future, Gargoyles, Hello Kitty, Elvira, Universal Monsters, Evil Dead, Bob Ross, Gremlins, and more. Haulathon will also feature the exclusive reveal of David Hasselhoff’s Malibu Dave clothing line. There are even more collectibles and figures available including Haulathon Collectible Swag Sets, as well as Kidrobot Phunnys featuring Mickey, Minnie, Kermit and others.

Another Haulathon exclusive are signed variants by Howie Mandel for Gremlins, Cassandra Peterson for Elvira, Ru Paul for Chia Pet and Kevin Eastman for Teenage Mutant Ninja Turtles. Only found in select packages scattered across the United States, these rare collectibles are the ultimate find for pop culture treasure hunters.

Paired with the pop culture icons that helped inspire their creation, celebrities promoting the month long Haulathon event include Kevin Eastman, (co-creator Teenage Mutant Ninja Turtles), Cassandra Peterson (Elvira), Howie Mandel (Gizmo from “Gremlins”), and Paul Fusco (Alf). Panel events featuring talent will be held each week and will stream exclusively on Haulathon’s social media accounts and Haulathon.

This exclusive licensing partnership between NECA and Target Corporation is produced by Radical Share, a global digital marketing agency handling Haulathon’s social media, influencer, publicity, marketing, email and Ecommerce. In addition to NECA, Radical Share also represents global brands Kidrobot, Rubies, JEI, Costumes and Denuo Novo.

The first of its kind Haulathon four-week event begins March 18 and is available at Target and Target in the United States and internationally at Haulathon, with new products dropping online every Friday at 8:00am CST.