NECA Toys revealed the packaging of their upcoming 40th Anniversary Evil Dead: Ultimate Ash Figure, which is an all-new figure that is based on the first film. The figure features the likeness of actor Bruce Campbell, in what will become one of his most iconic roles. The film saw several sequels, many comic book storylines, and even a live action tv series called Ash vs. Evil Dead on Starz, which saw the return of Ash William many years after the events of the film trilogy, along with the introduction of new characters, the return to the cabin, and so many new deadites and demons.
Included with Ash are interchangeable hands, a chainsaw, an axe, a shotgun, a lantern, a tape player and three head sculpts.